Sharanya Viswamani
Projects
Tekst.us
Highlights
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Goal: Build a consumer facing software product and market the product the target customers
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Process:
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Complete end-to-end workflow of building a product from the conception stage to delivery
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Developed MVP with detailed marketing and sales strategies
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What did I do?
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Performed market analysis
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Identified core value proposition
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Performed product validation by pitching the proof of concept to potential target customers
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Created comprehensive marketing plan and financial projections
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Managed and led a geographically distributed engineering team
What did I learn?
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Geographically distributed teams are harder to lead and manage
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In order to perform effective financial projections, you need to set YoY marketing and sales goals for the product
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Convincing customers to pay for the product is harder than building the product
Yada
Highlights
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Goal: Create a consumer facing web application to overcome issues in the second hand market
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Actions:
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Re-directed the vision of the product and convinced stakeholders using evidence from data and research
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Performed Product Validation through customers surveys
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Led and managed a nascent team of engineers to build the website
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What did I do?
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Front-runner for the vision of the product
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Performed market analysis and product validation
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Detailed functional specification of the product
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Led the team to implement a web-based application using Django-Python and deployed it using Heroku
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Mentored a junior engineer through the entire process
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Created mockups and prototypes
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Created complete front-end webpage using html/css/js
What did I learn?
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Product validation is key before building any product
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Distributed teams are harder to manage and lead and requires more dedication and effort
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Initial few teammates should be technically sound
Initial mockups
TravelWise
Highlights
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The goal of this project was to learn the entire product lifecycle from inception of the product to launch
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The process which I followed:
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Market Analysis
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Product Definition & Core Value Proposition
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Features and Functionalities
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Prioritization based on customer value and effort
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Roadmapping
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Product positioning
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Marketing and Sales strategy
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Financial Estimation
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What did I do?
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Researched and presented the product, detailing the positioning and benefits of TravelWise (See product deck below)
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Created a detailed marketing and sales plan which included the product launch and go-to-market strategy
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Created prototypes for the web-based application (See prototypes above)
What did I learn?
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It is important to constantly monitor the competitors positioning
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Estimations are hard but extremely important
Product Deck
Nike Running Challenge App for Apple Watch
Highlights
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Goal: Design an apple watch application for Nike
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The process which I followed:
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Understand the brand, Nike
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Conduct customer interviews
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Identify the core value proposition and define the product
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Build prototype
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Receive feedback from customers
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Result: More than 70% of the users found the product to be useful and intuitive
Mockups
What did I do?
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Complete research on Nike - brand, customers, product line
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Conducted customer interviews to understand the different needs
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Brainstormed about different ideas and narrowed on one with max value to the customer
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Performed Product Validation by talking to more than 30+ potential customers
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Created click-through prototype using pixate and sketch3
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Conducted usability tests with over 20+ potential customers and incorporated feedback into the product
What did I learn?
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We cannot take the in all the inputs from the customer to build the product. We need to understand the customer's pain points and build an appropriate solution after critically examining their issues
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UX is critical for the customers to continously use your product
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Usability tests are extremely helpful in identifying whether the potential customer is able to intuitively understand and use your produc
